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Doc-style and more

Meet Haymaker

Haymaker was founded in 2013 by Irad Eyal and Aaron Rothman, two experienced development and production executives with a passion for television. Haymaker specializes in documentary-style programming for the cable market— aka reality TV.

The Mission

Our goal is to create beautiful, impactful programming for every network on the dial. We’ve developed and produced more series for television than most companies on the planet and that provides perspective and drive to push quality even further.

We demand excellence and are proud to be judged by the same high standards we apply to ourselves and our team.

Character and Comedy

Our documentary projects are always built on incredible characters you’ve never met, in worlds you’ve never imagined. But whether we’re dealing with rugged mountain men or New York’s financial elite, we always highlight the humor in every situation.

The shows we love to make

Our Expertise


Incredible characters, unbelievable worlds. Discovering these subcultures is our key strength, and turning those characters into stories is our passion.

Reality Formats

Haymaker's founders started their careers on shows like The Bachelor and Wifeswap so we know what a strong reality format can deliver, in the US and beyond.


Gameshows demand great ideas with simple execution. Haymaker knows how to deliver engaging games with a sense of humor.


As cable networks evolve into ground-breaking scripted venues, Haymaker is ready to deliver incredible tales based on true stories.

Get In Touch

NY Office

Visit Us in NY

150 West 22nd St., 3rd Fl. New York, NY 10011

Haymaker is excited to hear from you but we don't accept unsolicited pitches.

Get In Touch

LA Office

Visit Us in LA

4146 Lankershim Blvd. 3rd Floor, Los Angeles, CA 91602

Haymaker is excited to hear from you but we don't accept unsolicited pitches.